How To: Implement Google Analytics Tracking & Reports

A major issue for marketers and organizations in general is sifting through the maze of advertising and customer acquisition options on the Internet: Search Marketing, SEO, Web Site banners, Retargeting etc all add to a confused space.

To help sift through the value chain here at Zulu eDM we ensure that data transparency is paramount to the user experience to understand how significant the ROI is using our software. Using our FREE version and of course all paid versions you can implement Google Analytics tracking using The Google UTM Source builder.

The Key Benefits of implementing Zulu eDM / Web Site Tracking include:

• Being able to correctly identify the importance of various messaging campaigns in relation to e-commerce sales, sign-ups, any form completions, enquiries and other  various other website goals.
• By attributing a financial value to each goal you can easily measure and understand the return on investment (ROI) using Zulu eDM.
• You can also quickly identify which messaging medium works better for your organization and for which types of campaigns or functions. A true content marketer will also benchmark which content works best for converting from SMS, email, operational tasks and of course in App messaging.

To find out more on how to implement tracking codes in your Zulu eDM and Google Analytics accounts using the Google UTM builder visit our support knowledgebase article.