Marketing Automation seemed like such a good idea…. NOT!

Automation most often shows desperation and a lack of care with respects to the information that you have gathered about subscriber and customer preferences.

The image is a screen shot of an Inbox after purchasing from an online store. Below is the same result from another purchase:

eDM is about building subscriber relationships through understanding preferences via interactions and explicit preference gathering such as surveys and subscriber forms like we provide in Zulu eDM.

The first thing marketers and sales teams need to understand when campaign planning is what your audience likes or is interested and what content you have to nurture that interest. It doesn’t matter how large or small the data is that you know about your subscriber, that will grow over time however sending 5 automated emails or SMS or in App notifications is the quickest way to destroy trust and engagement.

Zulu eDM is the right tool to build long lasting relationships electronically. Start your journey for FREE.