- eDM, email
I am sure you have links to your website and social media in your email signature! Ever wonder how many people are clicking on those links? Which employees email signature is creating the buzz? With Zulu’s Google Analytics’ integration, you can now start tracking those clicks at no additional fee!
Why Track Email Signatures?
Corporate email signatures drive traffic to your website and social media channels. Companies that engage their customers with email communications frequently will no doubt have many recipients clicking the links in the sender’s email signature, and if these link clicks aren’t tracked; it becomes hard to determine which banners and links are most effective.
Already Using Google Analytics?
What if your already using Google Analytics? You think you’re aware of the segmented data? Well think again, Google Analytics provides you a clustered data on how customers come and interact with your company webpage. If we look at the image below; you will see that references from Google, Bing, Facebook, etc are pinpointed. However, in most cases most links end up in the “direct” bucket. Statistics have shown that almost 10 – 20% of website traffic comes from this “direct bucket” which consists of users making website address bar entries, flash ad click, untagged URL links embedded in documents, email signature click, etc.
Get The Edge With Detailed Information
At Zulu, like to ensure our customers get as much segregated data as possible, so that they know what’s working and what’s not. So, we decided to bring in Email Signature Tracking that syncs’ in with your Google Analytics, confirming you get all your detailed tracking information in one place.
Did we mention we provide this at no additional cost!