Laws in Australia and Canada for breaching Privacy Legislation and Anti-SPAM laws are amongst the toughest in the World. It is important when choosing an eDM / email platform and/or Agency to do your campaigning that they understand and care about about these vital business practices.
Too often we see Agencies lose vital subscriber preferences. If your subscribers have opted out then you must honour that opt-out.
If your system fails to provide a one click unsubscribe from your organisation and instead provides list opt-out then you are not meeting legislative requirements and you should move.
Zulu has consultants and works only with Agencies that understand eDM best practices and care about subscriber preferences. Make contact today and we will help you navigate this maze.