Answers to the following 3 questions are vital for campaign success and conversions:
1.) What happens after a subscriber clicks on a link? Do they engage, bounce or visit other relevant pages in your site?
2.) How do you decide which traffic source(s) and content is progressing website visitors and subscribers through your content and sales funnel?
3.) Which traffic sources are delivering the outcomes you want on a per campaign basis compared to others for the same campaign?
The following report which is available via Zulu eDM simplifies how to decide which content needs work or where to invest more.