- Anti-SPAM, DMARC, email authentication, email deliverability, email reputation, email sender check, ESP
Email authentication is not new however the concept can be a little difficult to understand especially when linked to why it is necessary for domain owners to implement the newest anti-SPOOF standard, DMARC.
Let’s start with some key concepts.
Key Concept 1:
The Google’s and Microsoft’s of the world do not want the SPAM and SPOOF plague to continue. Already there has been a 10% drop in SPAM due a number of things but mostly due to the anti-SPOOF (DMARC) adoption.
Key Concept 2:
When you send a letter via the post – you put your details of the recipient on the front and often the details of the sender on the back or inside the envelope. You put the letter in the postbox and Australia Post or US Mail (whoever) delivers the letter.
If you are the intended recipient, when you receive the letter how do you actually know if the name of the sender is actually who sent the letter? You don’t , there maybe tell tail such as handwriting, that the sender was who they say they are but you actually don’t know unless it was registered post. If it is registered post you then have some sort of recourse.
Well it’s the same with email, until now.
Zulu eDM is the postman and you are a sender of email. The big difference is the receiving “postmaster” for the majority of cases are the big web mail providers before it arrives in your inbox. They (Yahoo,Microsoft, AOL, Gmail etc) are insisting on knowing who the actual sender of the email is. Instead of using registered post we call it email authentication. When an email is authenticated using the new anti-SPOOF DMARC method, we can guarantee which domain actually was responsible for that email.
That guarantee will then allow the industry to decide if you are a good or bad sender and if your domain should be blocked or allowed to reach the inbox.
The net effect will mean that it will be significantly easier to identify SPAM, SPOOF and PHISHING emails and then shut out the domain and/or have the authorities deal with it.
Key Concept 3:
The decrease in SPAM volumes of 10% since 2016 was in the early days of the DMARC adoption process. The US Government went live October 15 and our data shows more adoption than ever before.
If organizations (or domain owners) do not adopt this standard then they will get less and less email through across the entire organization.
DMARC/ anti-SPOOF authentication has arrived and you must comply to prevent email interruptions.
Here are some tools to analyze your domain and find out more information.