Can your domain be trusted by email recipients?
Is your domain properly authenticated?
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After implementing DMARC to a compliant standard (double check), your domain will become visible to feedback loops. Feedback loops assess your email performance based on
a number of criteria including the number of times the SPAM button was hit by recipients, spam traps and other mechanisms.
It may seem strange however once a DMARC record is implemented for a domain it is most
likely visible for the first time to receiving email servers that
contribute to rating your email reputation.
Your domain reputation is critical and will be affected by the technical implementation
of your email servers and products using email, the volume of emails flagged as Junk or SPAM,
authentication alignment and the alignment of publicly available
records such the domain registration and the address on each email.
Make domain reputation monitoring part of your digital strategy with these
Interpreting the information is vital
Email feedback loops and sophisticated technology built to protect email servers from Viruses
SPOOF, Phishing attacks, SPAM and Junk mail are monitoring senders of email everytime an email
Just as you are being held to account for the quality, volume and technical nature of
your emails your organization needs to understand the risks associated with certain behaviours
that will cause your reputation to quickly decrease
External to the technical requirements these vital practices can make or break a domain's
Train your team and report weekly