- blog, channel effectiveness, content marketing, eDM, Marketing Automation, REST API
Creating email content requires inline styling which means each element must be styled individually. This is inefficient when developing an app or a website which use a style-sheet to better manage the consistent look and feel. Emails are not able to have a style-sheet attached and so inline styling is required.
That means content is often copied from external sources into the email template which is takes time and is cumbersome especially having to restyle each element or fit the content to the rigid 600px wide format.
In addition to the time taken and inefficiencies caused email templates often have content that you can reuse. Mostly there is only ever one or two elements per template and that creates a messy product process. Select the template with the content you want to use, copy that to a new template and then make adjustments etc.
Zulu eDM released reusable content sometime ago however it’s time that we promoted this little feature that has such a big impact. If you accept that email content is more rigid than a blog or website then is stands to reason to produce content for email first and then share it to the web.
That’s exactly what we have done. By creating content that is approved for use by various business units you are effectively creating a repository that can be shared via the Zulu Warrior API to any web site, blog or app, even to your CRM so that the sales team can have pre-written content to support their endeavors.
By creating modular content you are taking away the restrictions on the header and footer and can simply add the block to any email template in seconds. Once published the content can appear wherever it is needed.
In addition to the publishing efficiencies we have written it in a way to strip the inline styles so that the destination content container can render the style sheet over the top of the content to align it with the theme.
Reusable content also triggers and API Email call when using it to send transactional or notifications etc which makes part of out Email Reputation Technology Suite.
Sign-up now for our Pro Campaigner and get your hands on reusable content and save time, your sanity and have your content published anywhere looking great.