This tool allows you to easily add campaign parameters to URLs so you can integrate Zulu eDM with Google Analytics to achieve the following:

• Monitor the performance of your eDM channels against other Digital Initiatives
• Monitor subscribers behaviour after they click on a campaign link
• Get more detailed with your A/B Testing outcomes
• Measure your various content marketing funnels and assess the performance across multi-channel

Enter the website URL and campaign information

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.

Zulu eDM / Google Analytics Downloads

To install the integration options you must be logged into your Google Analytics account with edit permissions.

Add the following free Google Analytics customisations to simplify the reports to make decisions quickly and effectively. Simply search the Google Analytics Gallery using the search term ‘Zulu’.

• Zulu eDM UTM Campaign Conversion – See how your Zulu eDM account is delivering SMS / Email marketing and other conversions and track the session over 30 days.
• Zulu eDM Channel Grouping – This Channel is to help identify traffic from email and SMS in particular from the Zulu eDM campaign clicks