We monitor every campaign and account set-up. We have a well published video tutorial on how to keep Zulu eDM free. If users follow those steps they can never be described as indiscriminate eBlasters. Unfortunately some subscriber lists may have been over looked and cause a SPAM issus and so we need to investigate all abuse reports.
We embed every email campaign sent from our servers with a Client ID and a Campaign ID, so recipients can easily report abuse to Zulu eDM and their mail providers. When we receive complaints through our abuse form, we investigate immediately. If the campaign or user account appears suspicious in any way, we’ll suspend the account during the investigation.
Our software is designed to ensure email authentication and feed back from campaigns is immediate. We are registered with feedback loops and some government authorities so that we are alerted when our users’ recipients report abuse.
If the reports exceed a certain threshold, we send a warning to the user and work with the user to educate them and prevent SPAM being sent in future. If the warnings exceed a reasonable threshold, we suspend the user’s account and investigate.
Most ESPs and ISPs say a reasonable threshold for abuse complaints is 0.1 percent, which means 1 out of every 1,000 people reported your campaign as junk.
We do not agree, although we are governed by what is accepted. We feel that some recipient take pleasure in reporting some email. We also believe that some recipients do not always understand the SPAM legislation or remember when they signed up to an organization’s list.
If users of our software are more circumspect and focus delivering targeted and timely content there will be no issues.
